Why I Started Shape Something

After two decades helping big brands grow, I wanted to bring that same level of strategy and creativity home to the communities and entrepreneurs I care deeply about - the people doing good things that make all of us stronger when they succeed.

So, I founded Shape Something to make that kind of thinking more accessible, helping people shape their ideas, plans, and decisions with clarity and confidence, but at a truly human and personal scale.

Because small businesses aren’t small. They’re personal. They’re the backbone of our communities, and they deserve access to real strategy, not just advice.